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Home > Archive > Architecture > September 2005 > Autodesk and advertising
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Autodesk and advertising
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| RicodJour 2005-09-15, 4:21 pm |
| Has anyone else noticed the push Autodesk has going on? I saw an add
for Inventor in Popular Science (nephew's copy, no flames, please).
Then I was watching a recent episode of Monster House (it's where I get
most of my design ideas and learn about personnel work relations), and
the new set of prizes they give out for completing the project includes
the latest version of AutoCAD.
That fits in nicely with the welding kit from ESAB, and the other
assorted power tools. Or maybe not. I'm sure it's by far the most
expensive item on the table. What a weird marketing strategy.
R
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| 3D Peruna 2005-09-15, 5:21 pm |
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"RicodJour" <ricodjour@worldemail.com> wrote in message
news:1126809531.703080.61780@g43g2000cwa.googlegroups.com...
> Has anyone else noticed the push Autodesk has going on? I saw an add
> for Inventor in Popular Science (nephew's copy, no flames, please).
> Then I was watching a recent episode of Monster House (it's where I get
> most of my design ideas and learn about personnel work relations), and
> the new set of prizes they give out for completing the project includes
> the latest version of AutoCAD.
>
> That fits in nicely with the welding kit from ESAB, and the other
> assorted power tools. Or maybe not. I'm sure it's by far the most
> expensive item on the table. What a weird marketing strategy.
>
> R
Methinks they see something coming... I wonder what it is...
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| > Methinks they see something coming... I wonder what it is...
Might just be trying to build market. Everybody who has it has it and "well
it's got great new ways to communicate with the guy in the next cubicle
over" aren't really selling the units.
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| (previous comments re: market) Just guessing.
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| > "RicodJour" <ricodjour@worldemail.com> wrote in message
> news:1126809531.703080.61780@g43g2000cwa.googlegroups.com...
>
>
> Methinks they see something coming... I wonder what it is...
Microstation & SketchUp gaining ground :-)
I know of one large UK practice going over to MS
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| Adam Weiss 2005-09-17, 1:21 am |
| Tim wrote:
>
>
>
>
> Microstation & SketchUp gaining ground :-)
>
> I know of one large UK practice going over to MS
>
>
Glad you brought that up. Anyone who's been to architecture or
engineering school since CAD programs became widely used could have seen
it coming that Autodesk was eventually going to lose market share.
The student prices for their software packages are still too high for
students to pay. And they hardly ever reach out to universities to help
them run their software packages in computer labs on campus - at least
not the way their competitors like the makers of Microstation and FormZ do.
The architects and engineers of tomorrow are the students of today, and
those students find it easier, more affordable, and more accessible to
learn how to use competitors software than they do Autodesk's. This has
got to change if Autodesk wants to keep its market share in the CAD market.
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| You're full of shit Adam.
You've been whining about software costs for years.
ALL of the good stuff is expensive.
But you don't dare shed a tear about the huge percentage that is stolen
outright from your paycheck every week.
What the fuck is wrong with you boy?
"Adam Weiss" <aw722@blockspam.org> wrote in message
news:432B9301.7030603@blockspam.org...
> Tim wrote:
>
> Glad you brought that up. Anyone who's been to architecture or
> engineering school since CAD programs became widely used could have seen
> it coming that Autodesk was eventually going to lose market share.
>
> The student prices for their software packages are still too high for
> students to pay. And they hardly ever reach out to universities to help
> them run their software packages in computer labs on campus - at least not
> the way their competitors like the makers of Microstation and FormZ do.
>
> The architects and engineers of tomorrow are the students of today, and
> those students find it easier, more affordable, and more accessible to
> learn how to use competitors software than they do Autodesk's. This has
> got to change if Autodesk wants to keep its market share in the CAD
> market.
>
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| Adam Weiss 2005-09-17, 2:21 am |
| Don wrote:
<<nothing but insults>>
<<sigh>>
Let me put it a different way.
Have you ever done a project for a client at a loss, because you were
sure that in the future they would be paying for big projects?
That, in essence is all I'm wishing Autodesk would do. Offer students a
legal, safe way to obtain their software at affordable prices - KNOWING
THAT IN THE FUTURE AT LEAST SOME OF THOSE STUDENTS WILL PAY FULL FARE.
It's called marketing. And if you don't know what it is maybe you
should learn. Might help that little practice of yours.
>
>
> "Adam Weiss" <aw722@blockspam.org> wrote in message
> news:432B9301.7030603@blockspam.org...
>
>
>
>
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| Just hope that your boss doesn't fire your silly XXX Adam. LOL
"Adam Weiss" <aw722@blockspam.org> wrote in message
news:432B9A19.1030509@blockspam.org...
> Don wrote:
>
> <<nothing but insults>>
>
> <<sigh>>
>
> Let me put it a different way.
>
> Have you ever done a project for a client at a loss, because you were sure
> that in the future they would be paying for big projects?
>
> That, in essence is all I'm wishing Autodesk would do. Offer students a
> legal, safe way to obtain their software at affordable prices - KNOWING
> THAT IN THE FUTURE AT LEAST SOME OF THOSE STUDENTS WILL PAY FULL FARE.
>
>
> It's called marketing. And if you don't know what it is maybe you should
> learn. Might help that little practice of yours.
>
>
>
>
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| Adam Weiss 2005-09-17, 3:21 am |
| Don wrote:
> Just hope that your boss doesn't fire your silly XXX Adam. LOL
>
Not likely, Don.
But if he does I'm ready.
They say one should have a reserve of cash to survive 3 months without
work. Counting stocks, I could go 9.
LOL.
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| "Adam Weiss"> wrote
> Don wrote:
>
> Not likely, Don.
Yes, likely.
It was only a year ago or so that you were issued walking papers.
Then you were in this group whining.
(did you think anyone forgot?)
I even suggested you might get a job with Mr Egan.
> But if he does I'm ready.
>
> They say
<shred>
There ya go again, living by what *they* say. LOL
One of these days you might get a clue.
In about 20 years or so......
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| Adam Weiss 2005-09-17, 4:21 am |
| Don wrote:
> "Adam Weiss"> wrote
>
>
>
> Yes, likely.
No, and I say it's not likely now for 4 reasons.
1: I've never been fired. I was laid off. There is a difference.
2: At the time I was laid off, I was already on an unpaid leave of
absence. It was comparatively easy for them to call me and tell me they
couldn't take me back on after my leave.
That's not the case now.
3: The firm I was in had just lost two of its biggest clients, and there
were shakeups going on at the top of the firm. They laid off nearly 20
people in addition to myself.
The firm I'm in now is gaining, not losing, clients, and the partners
are not at odds with each other.
4: The guys who called me to let me know I was laid off also helped me
find other work. They'd have never done that if they had fired me.
> It was only a year ago or so that you were issued walking papers.
It was well over two years ago that I was laid off.
> Then you were in this group whining.
> (did you think anyone forgot?)
You're the only one who claims I was "whining" about it, Don.
In fact I made only one post to alt.architecture about having been laid
off. On January 11, 2003, in which I half-seriously said "damned
economy", and asked if anyone knew of job openings in Texas.
>
> I even suggested you might get a job with Mr Egan.
>
>
>
>
> <shred>
>
> There ya go again, living by what *they* say. LOL
> One of these days you might get a clue.
> In about 20 years or so......
>
Your problem, Don, isn't that I 'live by what -they- say.' (I don't)
It's that I don't live by what YOU say.
Because you're nuts.
LOL.
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| 3D Peruna 2005-09-18, 11:21 am |
|
"Adam Weiss" <aw722@blockspam.org> wrote in message
news:432B9301.7030603@blockspam.org...
> Glad you brought that up. Anyone who's been to architecture or
> engineering school since CAD programs became widely used could have seen
> it coming that Autodesk was eventually going to lose market share.
>
> The student prices for their software packages are still too high for
> students to pay. And they hardly ever reach out to universities to help
> them run their software packages in computer labs on campus - at least not
> the way their competitors like the makers of Microstation and FormZ do.
>
> The architects and engineers of tomorrow are the students of today, and
> those students find it easier, more affordable, and more accessible to
> learn how to use competitors software than they do Autodesk's. This has
> got to change if Autodesk wants to keep its market share in the CAD
> market.
>
We went through the same arguments when I was in school...the other
companies have better "deals" for students & schools than Autodesk does.
Problem is, most firms use AutoCAD and they don't care if you know how to
use Form*Z, they want you to be productive in AutoCAD. Autodesk knows this,
too. I think this is the reason they bought Revit. Revit seemed to be the
only real competition...and now they can effectively dictate Revit's market
presence.
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| Adam Weiss 2005-09-18, 1:21 pm |
| 3D Peruna wrote:
>
>
> "Adam Weiss" <aw722@blockspam.org> wrote in message
> news:432B9301.7030603@blockspam.org...
>
>
>
>
> We went through the same arguments when I was in school...the other
> companies have better "deals" for students & schools than Autodesk does.
> Problem is, most firms use AutoCAD and they don't care if you know how to
> use Form*Z, they want you to be productive in AutoCAD. Autodesk knows this,
> too. I think this is the reason they bought Revit. Revit seemed to be the
> only real competition...and now they can effectively dictate Revit's market
> presence.
>
>
>
But if what Tim brought up is true, then Autodesk's failure to offer
good deals to students on their software is catching up to them. Their
market share is falling and that of those other companies that offer
better deals to students is rising.
Logically, there will be a lag between other companies offering better
deals to students and schools, and Autodesk's loss of market share. It
takes some time for students to complete their education and rise up
high enough in a firm to affect that firm's choice in software.
Also I'd like to point out that Autodesk has a software package titled
GMax. It's a 3D Studio Max based modeling program that allows gamers to
create their own content for games. Instead of rendering the models to
2D format, it uses plug-ins created by the makers of the games to format
the models properly to go into the games.
Here's the clincher - GMax is distributed by Autodesk for FREE. If GMax
can be created and distributed for free, it makes no sense to me that
AutoDesk wouldn't create a software package specifically intended for
students and affordable to them.
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